The Best Content To Use for These Steps:
We hoped you enjoyed this super simple PDF showing you some of the uses for existing content. This system works best with what we refer to as ‘Pillar’ Content, where your post is over 1,000 words long, is well researched, has citations to case studies and industry experts and relies on accurate data.
These Pillar posts should have images and other types of multimedia in it, like slideshows, videos, audio and other interactive content that relates (for example a Poll) to get your visitors to stay engaged with your content.
Imagine you search Google for the terms you are trying to rank. What content would you love to click on? Aim to provide your visitor with that! (Yes, it is possible to outsource this content creation/curation too but it would need to be written by an expert in your niche)
This will also make it easy to find links on authority sites that link to lower quality, or less targeted content and get them to link to your nice, new, up-to-date content instead.